I created the foundation required for profitable scale.
Catalog architecture, variation strategy, listings, and launch readiness came first. Advertising expanded as the foundation became ready to support profitable growth.
Proven Amazon results / 2015–today
GrowthWithreceipts.
Mike Matican / Amazon advertising & growth systems
I’ve built Amazon channels from $0 to eight figures, scaled established Amazon brands, and created the systems that keep $14M+ in annual ad spend driving profitable, incremental growth.
01$200M+PPC revenue generatedThroughout my career
0210+ yearsAmazon marketplace experienceCPG and consumer brands
03$14M+annual ad spend managedSponsored Ads and DSP
A CAREER-BEST YEAR, BY THE NUMBERS
Portfolio performance, measured.
During my strongest year, I managed $4.61M in Amazon ad spend and generated $29.1M in attributed revenue, delivering a 6.3x ROAS across a diverse portfolio of brands.
01$29.1MATTRIBUTED REVENUE
02$4.61MAMAZON AD SPEND MANAGED
036.3×ROAS
$6.30 IN PORTFOLIO REVENUE PER $1 OF AD SPEND
EXPERIENCE, BY THE NUMBERS
200+launches and major sales events
15accounts managed concurrently
8people led across internal & agency teams
9foreign marketplaces managed
3operating perspectives: brand, agency, and independent
01 / Built from the ground up
Deco TV FramesI built Deco’s Amazon channel from zero to eight figures.
Starting with no listings, reviews, or sales, I built Deco’s Amazon strategy, catalog, and advertising engine, scaling the channel into an eight-figure Amazon business.
Sales increased 1,141% while orders grew 1,217%.
I know these numbers seem bonkers, but I assure you they're real. I managed advertising, inventory, ranking, and launches. From 2022 to 2023, average order value also increased 32.3%.
From zero to millions. Without sacrificing efficiency.
Deco reached eight figures in annual Amazon revenue in under five years while ACoS remained at or below 13% as the business scaled.
02 / Multi-year growth
WHAT DO YOU MEME?I grew WDYM’s PPC sales 120%, delivering 7 figure growth in back to back years.
Ad-attributed sales more than doubled and ROAS improved 16.7% while I led the Seller Central to Vendor Central migration and rebuilt the PPC architecture from the ground up.
I increased annual PPC sales 55% in my first year.
I expanded campaign coverage across the portfolio and aligned investment with ranking, product launches, and monthly budget priorities, delivering the first of two consecutive years of seven-figure growth.
I grew PPC sales another 42% while cutting ACoS 28%.
Annual unit sales grew by six figures while impressions increased by hundreds of millions.
I migrated the business and rebuilt its PPC architecture.
The entire PPC structure was rebuilt during the Seller Central to Vendor Central migration, while more than doubling two year ad-attributed sales.
03 / NEW-TO-BRAND TRANSFORMATION
VEGA + GREAT LAKES WELLNESS / ACQUISITION AT SCALEI rebuilt the growth strategy around new customer acquisition.
Vega was down roughly 20% YTD, while GLW’s strong ROAS masked declining new-to-brand orders. When the mandate shifted from efficiency first to aggressive customer acquisition, I made NTB growth the priority, built it into annual planning, and accepted deliberate efficiency tradeoffs when they unlocked incremental demand.
I planned, governed, and reallocated an eight-figure Amazon budget.
I built the annual Sponsored Ads and DSP plan across brands, markets, funnel stages, and major retail events. As performance signals emerged, I adjusted pacing and redirected investment toward the strongest NTB acquisition opportunities.
I put the budget where new customer growth was actually happening.
I shifted investment across channels, funnel stages, and targeting strategies based on acquisition performance. GLW’s consideration NTB rate increased 63% and its conversion NTB rate more than tripled, while Vega delivered 76% growth in NTB purchases and 66% growth in NTB product sales.
New demand translated into measurable revenue growth.
Vega’s H2 gross sales increased 56% year over year and ad sales rose 39%. GLW’s H2 gross sales increased 25% and ad sales grew 21%. Full-year sales finished 16% higher for Vega and 32% higher for GLW.
04 / NEWPORT VESSELS / EFFICIENCY AT SCALE
I managed six figures in Amazon ad spend at a consistent 12x+ ROAS.
This was not a growth at all costs account. Every campaign and product launch had to clear strict profitability thresholds, and I expanded the program while maintaining ACoS between 7% and 8%.
12x+CONSISTENT ROAS
05 / 2015 / WHERE IT ALL BEGAN
Before I scaled Amazon businesses, I learned how to build them.
RageOn was the first proof. Then my own brand was the next. Both started from zero and taught me how to turn an empty Amazon account into a working revenue channel.
I launched RageOn’s Amazon channel and did $40K in month one, followed by consistent 30% MoM growth.
After RageOn, I built my own Amazon business to more than $30K in monthly revenue. It taught me what it means to own every decision, constraint, and result.
“Mike started this business and grew it to $31K like it was nothing. This guy really knows Amazon. 10/10, would hire again.”
— Mike Matican
06 / AGENTIC AMAZON OPERATIONS
I build AI agents for the work Amazon teams repeat every day.
I combine more than a decade of Amazon operating experience with agents, APIs, and automation to remove repetitive work from the business. The systems do the work while humans retain approval over consequential decisions.
Automate the repetition.Keep the judgment human.
01 / AMAZON AGENT
READY FOR REVIEWSEO Intelligence Agent
Reviews + search terms → listing recommendations
- Monitors reviews and search terms
Finds positive review themes and proven search terms to strengthen listing content.
- Audits existing listing content
Checks whether valuable customer language and search terms are already represented.
- Drafts compliant content updates
Prepares titles, bullets, descriptions, and backend search-term recommendations.
- Routes changes for human approval
Nothing publishes until the proposed changes are reviewed.
READY FOR REVIEW
02 / AMAZON AGENT
RESPONSE READYCase Resolution Agent
Issue intake + evidence → case managed to resolution
- Builds the case file
Gathers the ASIN, SKU, error details, screenshots, case history, supporting documents, and relevant policy references.
- Prepares the initial case
Creates a clear, structured submission using the required evidence, terminology, and account context.
- Monitors and handles follow-ups
Tracks Amazon’s responses, identifies what is needed next, and drafts routine replies to keep the case moving.
- Escalates exceptions to a human
Flags policy risk, contradictory guidance, or missing information that requires judgment before proceeding.
RESPONSE READY
03 / AMAZON AGENT
CORRECTION READYListing Health Agent
Marketplace monitoring → issue detected and diagnosed
- Monitors listing health and detects changes
Watches for suppressions, content changes, missing attributes, broken variations, and Buy Box issues by comparing live listings with the approved catalog state.
- Diagnoses the root cause
Determines whether the issue stems from content, compliance, contribution ownership, inventory, or catalog structure.
- Prepares and routes the correction
Drafts the required catalog update, support case, or escalation and assigns it to the appropriate team or owner.
- Tracks the issue through resolution
Monitors progress, keeps the task open, and verifies that the listing returns to its intended state.
CORRECTION READY
Automate the repetition.Keep the judgment human.
07 / THE SYSTEM BEHIND THE RESULTS
The proof is above.The system is what makes it repeatable.
The brands change. The challenges change. Across a decade of launches, account rebuilds, multi-million-dollar budgets, and major transitions, I’ve built systems for identifying what matters. Making better decisions faster, and turning complex Amazon businesses into clear, executable growth plans.
01 / CREATE THE FOUNDATION
Retail readiness before media scale.
Catalog, inventory, conversion, measurement, and launch readiness have to support the investment.
02 / BUILD INCREMENTAL DEMAND
Growth matters more than sexy efficiency metrics.
Put budget behind new customers and durable business growth. Not simply the cheapest attributed sale.
03 / REALLOCATE AND COMPOUND
Move the next dollar toward what creates the most value.
Measure what changed, redirect investment, and make every cycle smarter than the last.
Different brands. Different challenges. Same operating discipline.
Let’s build what’s next.
For brands that need experienced Amazon leadership, smarter operating systems, or someone who can bridge both.
10+ YEARSON AMAZONOf Amazon experience
$0 → 8 FIGURESAMAZON CHANNEL BUILT
$14M+ANNUAL AD SPEND MANAGED